Mission: Write an Animal Rights–Themed Message in Chalk

It’s time to take your advocacy to the streets—actually, to the sidewalk. 😆 Write an animal rights–themed message in chalk on a nearby sidewalk to help spread compassion in your neighborhood.

Why Chalk?

Chalking is a fun and easy outreach method you can use to plant animal-friendly seeds throughout your community, and it’s a great way to start convos with those walking by. You don’t need a large group of people or lots of props to have an impact—just grab a box of vegan sidewalk chalk (which wasn’t made using eggshells) and start getting artsy for animals. Pro tip: Chalk in a high-traffic area to get the most eyes on your message. 👀

Follow these tips to make your chalking as effective as possible:

  • Check the weather for rain or snow that may wash away your artwork.
  • Pick either a weekend or a day early in the school week so everyone can see the message throughout that entire week.
  • Don’t wear nice clothes—they’ll def get some chalk on them.
  • Use colors that will show up on the surface you chose. For example, yellow and white chalk may be hard to see on some surfaces in daylight.
  • It can be hard to come up with something on the spot, so plan your animal-friendly messages in advance.

The world is filled with highly creative, intelligent animals—from ants who build “living bridges” with their bodies to puffer fish who create artistic masterpieces several times their own size to cows who hide their babies from farmers to avoid being separated from them. We’re finally beginning to realize that humans do not have a monopoly on creativity or intelligence. When we acknowledge these traits in animals as well as their sheer will to live, it becomes difficult to imagine why humans are still using them for experimentation, food, clothing, and entertainment.

Earn peta2 Points

Besides helping animals and beautifying your community with gorg artwork, chalking can earn you 25 peta2 points in from our Rewards Program. Here’s what you need to do:

1. Write an animal rights–themed message in chalk on a sidewalk near you.

PETA-owned image for the animal rights chalk mission

2. Take a pic of your message and submit it for 25 peta2 points. (Heads-up: You’ll only get points once for taking this action.)

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Text peta2 to 30933 for ways to help animals, tips on compassionate living, and more!

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