Axe Joins PETA’s Animal Test–Free List

Posted by Calvin on January 25, 2024

Body spray fans, it’s time to celebrate. 🥳 The top men’s fragrance brand in the world, Axe, is now officially on PETA’s Global Beauty Without Bunnies list of animal test–free companies! That means Axe doesn’t and won’t conduct tests on animals anywhere in the world and will soon flash our bunny logo. 🐰

If you’re new to the fragrance world, Axe is a brand you gotta know. The mega-popular company sells its products in more than 90 countries around the globe. 🌎 By choosing not to put animals through the torment of product testing, Axe is now pulling in consumers who only buy animal test–free products. 👏

Animal Test-Free Victories

Animals in laboratories go through absolute hell. Experimenters restrain them and force them to ingest chemicals or smear substances in their eyes or on bare skin. 😱 Most of them live in cramped cages and end up being killed without ever knowing what it’s like to be free. 😢 Rabbits, mice, and other animals used for this type of testing are individuals with thoughts and feelings who don’t deserve to have their lives destroyed in this way.

To get accepted into PETA’s Global Beauty Without Bunnies program, companies must promise never to conduct, commission, pay for, or allow tests on animals for ingredients and final products. ✋ Axe meets these requirements, so you can buy the brand’s body spray, body wash, deodorant, and hair-care products knowing that no rabbits, mice, or other animals had to suffer for your fragrance. 🐇🐁

Join the Animal Test-Free Movement

Wanna know a super-easy way to avoid products tested on animals? Use PETA’s Beauty Without Bunnies database—you can look up whether a company is animal test–free and choose from more than 6,500 animal test–free cosmetics, personal-care, and household product brands. 🤩 Also, keep an eye out for our bunny logo on products and flex your power as a consumer by supporting PETA-approved companies. 💪 By choosing animal test–free products, you’ll help prevent hundreds of thousands of sensitive animals from being used in agonizing and deadly tests. 💖

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Love fragrances as much as we do? Use these cruelty-free deodorants to keep yourself smelling and feeling fresh. 🥰