Victory: Dunkin’ Will Stop Charging Extra for Vegan Milk
Great news: Dunkin’—the second largest coffee chain in the world—announced that it will stop charging extra for vegan milks at all of its U.S. locations starting on March 5, 2025! 🎉 This victory comes after PETA and supporters like you urged the company to drop the unfair upcharge.
Dunkin’ is the fifth major coffee chain to get on board with fair pricing for animal-friendly options in the past several months. It follows Scooter’s Coffee, Tim Hortons, Dutch Bros Coffee, and Starbucks, which all dropped the upcharge after hearing from animal advocates.
Why Dunkin’ Ditching the Vegan Upcharge Is Better for Animals, the Planet, and Consumers
Charging extra for vegan milks discourages consumers from choosing cow-friendly options. Cows are top-tier moms who produce milk only to feed their babies. But on dairy farms, workers forcibly impregnate mother cows, tear their babies from them, and send them to slaughter. 😢
The production of dairy products also leads to greenhouse gas emissions, deforestation, and water scarcity. Cows in the dairy industry burp out massive amounts of methane, which traps heat in the atmosphere, fueling the climate catastrophe.
Plus, vegan milk upcharges are unfair to customers who are lactose intolerant—which disproportionately affects POC. They also penalize consumers who prefer vegan milks for ethical or environmental reasons. Customers shouldn’t be punished for keeping cruelty out of their cups, caring about the environment, or protecting their health—and thanks to Dunkin’ and many other major coffee chains, we’re one step closer to a fee-free future. 👏
Help us by urging Peet’s Coffee, the last major holdout, to hop on board!
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