You have seven minutes to win your freedom. PETA’s new one-of-a-kind artificial intelligence–powered virtual reality experience, When They Came for Us, gives you the chance to bargain for your life in front of a massive alien—and based on how much you care about animals, you might be spared. 👽
Humankind must get a taste of its own speciesism—the misguided belief that one species is more important than others. That’s why When They Came for Us puts you in the position of being abducted by captors who view humans as exploitable. It uses OpenAI tech to enable you to plead your case aboard a UFO and receive spoken responses based on what you say.
Why do you deserve to live any more than other animals?
Since humans seem to think that they can exploit animals for experiments, food, clothing, and entertainment, we’re turning the tables on them. Why do you deserve to live any more than other animals? Make sure you use your seven minutes wisely—time is ticking. ⏲️
Do you think this is extreme? Well, it’s the exact type of terror that humans put their fellow earthlings through. Every year, billions of animals are confined, abused, and violently killed in cruel industries that profit from their misery. Animals have their own thoughts, feelings, and relationships, but these industries care only about $$$—and humans keep them in business.
Since most humans don’t see the suffering animals go through IRL, When They Came for Us is the perfect tool to make them understand what it feels like to be at the mercy of a being who sees them as inferior. Mindlessly propping up industries that exploit animals by eating eggs, wearing leather, or watching the Iditarod can seem impersonal, but experiencing this exploitation from other animals’ POV? That could be the breakthrough humans need to stop supporting this cruelty.
Experience ‘When They Came for Us’
Look for When They Came for Us on a campus near you in spring 2025 and check it out on the Meta store for free!
Humans have it in them to do the right thing. Each one who chooses to be vegan, buy only animal-friendly products, and boycott SeaWorld helps drive down the demand for animal exploitation. Join peta2 below to get info on delicious food, stunning fashion, and effective skincare products that don’t harm animals.
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